Hart Asset FinanceTrust and transparency
A launch checklist for paid ads, sponsored posts, referral campaigns and third-party endorsements.
Before running paid campaigns, confirm whether each advert, landing page, influencer post, referral message or sponsored feature is a financial promotion and whether it needs approval by an appropriately authorised person.
Paid endorsements should clearly state the commercial relationship. Avoid claims that imply guaranteed acceptance, guaranteed rates, whole-market access or lender approval unless they are strictly accurate and documented.
Paid traffic should land on pages with broker status, commission disclosure, subject-to-status wording, privacy/cookie details, contact route, complaints route and evidence that the page matches the advert claim.